The history of Bulgari is permeated with the art and most iconic places of Rome: in 1884 Sotirio opened his first shop at the top of the Spanish Steps and a few years later, in 1905, he inaugurated the historic boutique at n.10 Via Condotti. The BVLGARI BVLGARI luxury watch was launched on the wave of a limited edition digital watch with the inscription “BVLGARI ROMA” sent to the top 100 clients at Christmas in 1975.