Swiss heritage is at the heart of Tissot and is what gives the brand its reputation. The cross on the Swiss flag, proudly stamped on its logo, symbolises the watchmaker’s time-tested quality and reliability since 1853. Tissot stands by its signature, Innovators by Tradition. Now selling its watches in over 160 countries worldwide, Tissot would like to above all maintain its identity and stay true to Locle town, in the Swiss Jura mountains. With their special materials, advanced features and well thought-out design, Tissot watches make excellence accessible and are distinguished by their elegance, high level of precision and expertise. The brand is official timekeeper and partner to the NBA, FIBA, MotoGP™, FIM World Superbike, FIBA, AFL, the RBS 6 Nations Tournament and the cycling, fencing and ice-hockey world championships.