Rolex

m278275-0010

Out of stock

SKU

M278275-0010

Datejust 31

Oyster, 31 mm, Everose gold

m278275-0010

Model Availability

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Reference 278275

Model Case Oyster, 31 mm, Everose gold

Bezel Fluted

Water Resistance Waterproof to 100 metres / 330 feet

Movement Perpetual, mechanical, self-winding

Calibre 2236, Manufacture Rolex

Power Reserve Approximately 55 hours

Bracelet President, semi-circular three-piece links

Dial Chocolate set with diamonds

Certification Superlative Chronometer (COSC + Rolex certification after casing)

Chocolate Dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

The Fluted Bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

18 ct Everose gold

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.

Model Availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Unique Timepieces Watches Holidings Limited is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

How To Set Your DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless esthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

How To Set Your DATEJUST 41

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 41 is the definition of classic elegance. Learn more about this watch and how to set the time and date by watching the video.

Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its creation in 1945, the Datejust has continued to reinvent itself while symbolizing Rolex’s defini-tion of classic elegance. A milestone in watch-making history, it was the first self-winding wa-terproof chronometer wristwatch to feature a window displaying the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.