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About Us

Unique Timepieces is one of the leading luxury watch retailers in Hong Kong and Macau, representing more than 30 renowned watch brands from Switzerland and all over the world.

With our guiding philosophy “Find Your Uniqueness” and three key operation principles: Trust, Innovation and Exclusive (T.I.E.), we are committed to providing the most distinguished shopping environment and complete range of watches with personalized and professional service so that every customer can find their perfect watch.

The Group keeps expanding its footprint in Hong Kong and Macau. Armed with the team of experts and sound reputation, Unique Timepieces is one of the largest luxury watch retailers in the region.

Chairman’s Message


Founded in 2010, Unique Timepieces has continuously strived to evolve conventional luxury watch brands’ heritage and culture, working very closely with Top World famous watch brands in creating sophisticated retail concepts and ambience for our customers. Our aim is to engage every customer with the best environment in choosing their loved pieces. The introduction of shop-in-shop design with VIP sitting lounge has been a classic example ever since.

At Unique Timepieces, we value integrity and team work, we treat every customer with utmost sincerity. Today, our retail network in Macau has grown three times bigger than we started in 2012, we are now one of the largest luxury watch retail groups in the region. Together with the current Hong Kong established network, Unique Timepieces is optimistic in the opportunities ahead of us, especially with the major development within the Greater China region.

In the age of globalization and technology, where new media and e-commerce emerge; Hong Kong as an externally oriented and open economy, it is important for us to be well-equipped and seize the opportunities at all times.

“Be Innovative, Think Beyond” is our motto and we always strive for, Unique Timepieces embraces new technologies and digital platforms to optimize and create business opportunities in omni-channels. Together with our professional team and attentive services, we lead forward and mark the next era of luxury retail.

Karson Choi

Founder & Chairman
Unique Timepieces Watches Group